Strategy
Mission Grey at Horasis Global Meeting 2025 In São Paulo
Next week, leaders from business, government, and academia will gather in São Paulo for the Horasis Global Meeting 2025. Known as one of the world’s most trusted communities for dialogue, Horasis brings together decision-makers to address urgent questions of globalization, sustainability, and geopolitical change.

The meeting is the creation of Dr. Frank-Jürgen Richter, Founder and Chairman of Horasis, whose long-standing work has built a unique global community. Under his leadership, Horasis has become a space where ideas are exchanged openly across regions and sectors, and where new models for cooperation can be tested and scaled.
Mission Grey is proud to contribute to this dialogue, with our Chairman Jouko Ahvenainen chairing the panel “Cooperation in a Non-Cooperative World” and our CEO Lauri Tähtinen chairing “The Rise and Fall of Great Powers.” These themes reflect some of the central challenges of our time:
- How can cooperation prevail in a world marked by nationalism and fragmentation?
- What do shifting global power dynamics mean for stability, opportunity, and leadership?
- How can governments, companies, and civil society detect early signals of systemic change and respond in ways that create positive outcomes?
These are not abstract questions. They shape how nations collaborate on climate, how businesses plan investments, and how societies manage risks and opportunities. Solutions require both open dialogue such as Horasis provides and new tools that help leaders see beyond immediate headlines and into longer-term scenarios.
For Mission Grey, participating in Horasis is part of a broader commitment: working with global partners to help leaders anticipate change, find opportunities, and chart positive scenarios in an uncertain world.
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