Mission Grey at the Horasis Global Meeting in Brazil

In our increasingly interconnected world, it’s evident that many of our challenges are shared, either directly or indirectly. ​Horasis was founded in 2005 to address this reality, aiming to inspire long-term solutions to complex economic and social issues through its global visions community. Jouko Ahvenainen, Co-founder and Chairman of Mission Grey, is a long-standing member of the Horasis Think Tank and will speak on geoeconomic matters at the Horasis Global Meeting in Vitória, Brazil, on October 25.

Established and led by Dr. Frank-Jürgen Richter, Horasis is an independent international think tank headquartered in Zürich, Switzerland. The Horasis community believes that solving complex global problems cannot happen overnight. However, by fostering open dialogue and engaging with international policy, progressive change can be achieved over time.

This year marks the first time the Horasis Global Meeting will be held in South America. The event, taking place in Vitória, the capital of Espírito Santo, Brazil, will focus on the city's unique position in connecting the North and South, as well as the East and West.

Jouko Ahvenainen will speak in a session titled "Bridging to Geoeconomics." In this discussion, speakers will explore the growing challenges of understanding today’s complex global business environment. When traditional economic and geopolitical models fall short, a fresh perspective is needed.

Geoeconomics offers corporations the chance to play a role alongside governments and international institutions, not only in mitigating risks but also in developing win-win solutions. The session will explore questions such as:

What could these positive outcomes look like? How are corporations and states leveraging geoeconomics to achieve their goals? And what does this evolving paradigm mean for global order, trade, and investment?

Other distinguished speakers in the session include Simone Garcia, President of Fetransportes, Deeksha Goel, Deputy Director of India Foundation, Ricardo Kanitz, Founding Partner of Spectra Investments, and Lauri Tähtinen, Non-Resident Fellow at the Finnish Institute of International Affairs (FIIA).

Mission Grey provides cutting-edge tools for monitoring, managing, and evaluating geoeconomic and geopolitical risks on a global scale. Recognized as the world’s leading automated solution for these risks, their tools are trusted by international industry leaders, management consulting firms, and experts involved in critical policymaking and security.

Jouko Ahvenainen comments:

"It is always a great honor to participate in the Horasis Global Meeting. This is a community of forward-thinking individuals who are dedicated to finding solutions to the world’s most challenging problems. Geoeconomics has become vital for every business decision-maker and expert to understand. We’ve seen how Mission Grey’s solutions help companies navigate their geoeconomic opportunities and risks 24/7."

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